With the launch of the newest park in Rio de Janeiro, BioParque, we were responsible for creating the entire marketing campaign for the opening. Below, I show all the productions made by IN House
1 - Website
This was a website produced by IN House of Grupo Cataratas for the new BioParque do Rio from the visual identity created by Soup.
Link para o site: bioparquedorio.com.br
2 - Paid Media Campaign
Materials driven by the internet, which appeared on sites and blogs in the advertising areas.
3 - Social Media Campaign
Materials boosted for paid posts on Facebook and Instagram.
4 - OOH -Out Of Home Campaign
Campaign materials that would be displayed in public spaces such as subways, bus stops and billboards. Unfortunately, with the arrival of the Covid-19 pandemic they are on hold.
