Brasil Fintech is a book written by 31 women who are at the forefront of the Brazilian industry, fostering the most relevant transformations in the financial and technological market.
In this project, I was part of the entire branding and campaign of the book. The cover is my own illustration.
I decided to be inspired by the effigy of the real banknote. As the book's proposal was to bring a new look to Brazil, so I did with the lady who now looks straight ahead.
Here she sees us without fear, she is bold, innovative. And it is positioned at a new angle, eager to show the current perspective of the country. As an embodiment of our industry, she is tough, effervescent and agile. And she is ready to take advantage of the opportunities offered by Brasil Fintech.
We present solutions that were not taken forward, but that were very well received by customers.
The aim has always been a new look at Brazil and, as we are a very diverse country, there was no lack of inspiration.
The aim has always been a new look at Brazil and, as we are a very diverse country, there was no lack of inspiration.
The launch was attended by the 31 authors and all coverage for an event, including an autograph session.
