"O FiFão" is an Instagram profile dedicated to reposting memes daily.
Looking to give a new face to the page, Fifão himself sought me out so that I could design his profile's visual identity.
Knowing him personally, I used to call him "despicable me". With that in mind and based on the parameters I gathered after our first contact, I decided to turn him into a cartoonish villain inspired by the cartoons of the 30s.
In addition to the positive and negative versions, as usual, I created an alternative version in shades of gray due to my inspiration from old drawings. Soon they had this coloring due to the absence of color on television sets, which consequently ended up becoming a style marker.
The cartoon style allowed me to create several expressions that will be used in the form of stickers for both Instagram and WhatsApp.
